State fair helps INFB reach thousands of consumers

State Fair_TasteFromIndianaFarmsThe Farm Bureau Building has long been a landmark of the north side of the state fairgrounds. For 17 days each summer, thousands of fairgoers enter the doors of the building and are surrounded by engaging information about farming and farmers in Indiana. 

The state fair is one of the best opportunities for INFB to educate a large group of Hoosiers, many without any direct agriculture experience, about the topics most important to its members.

Displays in the building, and a corresponding scavenger hunt, tackle controversial topics such as hormones and GMOs, but they also showcase information as simple as what farm commodities are in the household products people use every day.

Again this year, the building boasted a large-screen TV showing several videos of INFB members. These members represented INFB’s diverse membership, including agribusiness professionals, livestock farmers and crop farmers.

The easiest way to understand the scale of INFB’s reach at the state fair is to look at the numbers:

  • 43,600 bags of free popcorn (courtesy of Preferred Popcorn of Palmyra, Indiana) were distributed at the Farm Bureau Building.
  • 4,971 people lined up for samples of Indiana food during the three days of Taste from Indiana Farms, which is sponsored by the INFB Women Leadership Committee.
  • 2,001 people signed up to win free popcorn for a year. The winner of the popcorn was Betsy Houin of Marshall County.
  • Approximately 3,000 fairgoers completed the Ag Fact Adventure scavenger hunt in the Farm Bureau building.
  • 19,771 fairgoers competed in the corn-hole game sponsored by Indiana Farm Bureau Insurance.