Indiana Farm Bureau, Inc. 225 S. East Street
Indianapolis, IN 46206
Indiana Farm Bureau, the state’s largest general farm organization with more than 250,000 members, has provided services and programs to its members since 1919. As a member organization, Indiana Farm Bureau works to be an effective advocate for farmers and, through its policies and programs, promote agriculture and improve the economic and social welfare of member families.
The Marketing Communication Managerdelivers external communications that improve the awareness and reputation of Indiana Farm Bureau. Additionally, the Marketing Communications Manager is responsible for planning and implementing portions of the annual marketing plan that include media relations, content writing, and publicity. This position also serves as the spokesperson for Indiana Farm Bureau on non-Public Policy issues.
We are looking for someone who can:
Develop and implement a pitch calendar for weekly earned media stories; developing strong working relationships with Indianapolis media, trade media and statewide daily newspapers and radio stations.
Meet regularly with a group of Public Relations volunteers for training, storytelling and media tours.
Manage the development of fresh, strategic content for social media posts and the INFB website that increases readership, shares, likes and visits.
Develop and deliver non-Public Policy press releases and manage non-Public Policy media events.
Review press releases and other marketing material produced by Public Relations and Social Media Coordinators to ensure they are consistent with overall Farm Bureau communications.
Collaborate with the leadership team by developing policies, procedures and the vision to meet the short and long term goals of Indiana Farm Bureau.
The ideal candidate will have:
A BS/BA in Marketing, Public Relations, Journalism or Communications and at least 7 years of experience in earned media, social media, PR and content writing.
A demonstrated ability to secure earned media stories on a consistent basis; good working knowledge of Indianapolis and statewide media.
Outstanding writing skills for press releases, newsletters, media pitches, social media and web content. Creativity with the ability to develop new ways to tell stores in a variety of vehicles.
Be proactive in nature who can successfully reach out to a large, diverse membership and staff to meet their communications needs.
We can offer you:
A position with one of the leading advocacy groups in Indiana.
The opportunity to lead the development and execution of a substantial marketing and communication plan
A downtown location with free parking, a company cafeteria and fitness center
A collegial team focused environment
An organization that values work/life balance
An outstanding benefit plan including health, vision, dental, 401K, and enhanced vacation policy
To be considered for the position, please forward your cover letter, resume and salary history to Jobs@INFarmBureau.com. The most qualified candidates will be contacted. No phone calls please.