Rural road safety a top priority this fall

It’s always an important job for county Farm Bureaus to educate people of all ages about farm safety. But it’s especially important right now: Harvest season is upon us and farm equipment will soon take to the roads in rural areas across the state.

To help county Farm Bureaus encourage rural road safety in their local communities, the INFB marketing team has created a “toolkit” of materials that will be stored on the INFB website and that counties can use to promote road safety in their area. A webinar to familiarize members with the toolkit also is planned.

INFB’s rural road safety toolkit is set to be released on Wednesday, Aug. 29, just in time for National Farm Safety and Health Week, Sept. 16-22. A program of the National Education Center for Agricultural Safety, National Farm Safety and Health Week is a means to spread the word about farm safety to all ages across the country. The 2018 theme is “Cultivating the Seeds of Safety.”

Join INFB’s county marketing coordinator Mallory Meyer at noon on Wednesday, Aug. 29, for a webinar training for the rural road safety toolkit. She’ll discuss the contents of the toolkit, including template press releases, radio PSAs, print ads and the opportunity to order the popular yellow yard signs that read “Caution: Farm Equipment on the Road.” The pieces in the rural road safety toolkit were created for use during harvest as well as during the spring planting season.

For more information about INFB’s rural road safety toolkit and webinar, email Meyer or call her at 317-692-7880. For more information about National Farm Safety and Health Week visit The National Education Center for Agricultural Safety (NECAS).