If you’ve been on Indiana Farm Bureau’s website, Facebook page or Twitter feed lately, you’ve likely seen the work of the new digital content editor, Ann Gregson.
Her role, a new one to the organization, is to plan and create the INFB social media strategy, including developing social media policies, procedures and using social media marketing tools and content to connect, inspire, engage and entertain current and future members; and strengthen INFB’s social media presence across all networks.
“I want to deliver reliable, consistent, fresh, INFB-branded web marketing communications that will encourage and grow members’ respect for and involvement with the organization,” she said.
She also maintains and improves the INFB website.
While she’s only been on board a short time, she’s already picked up a lot of information about Farm Bureau.
“My favorite part has been learning about the organization, its strategic plan and the role digital content will play in achieving the six strategic priorities,” she said. “I also have enjoyed getting to know staff and volunteers and understanding their programs, initiatives and events to help them find ways to efficiently, effectively and creatively use digital marketing communications to make their daily work life easier and achieve their strategic goals.”
The Plainfield, Indiana, native joined the marketing team on Dec. 19. She brings many years’ experience in communications roles, having worked with the American Red Cross, Indianapolis Symphony Orchestra and Angie’s List. Gregson holds a bachelor’s degree in psychology from DePauw University in Greencastle.
She has four sisters, three nephews and one poodle-beagle-Scottish terrier-mix dog, Rory. (If that sounds very specific, it’s because she had his DNA tested.) In her free time, she enjoys writing, reading, trying new eating places with friends, flower and herb gardening, listening to music and hanging out with Rory.