National Ag News
Bayer to start outcome based pricing
Bayer Crop Science is introducing a pricing model that shares risks with
its customers. Crop Science President Liam Condon tells Brownfield the company’s
outcome-based pricing model means refunds to growers if products don’t provide
the yield promised by Bayer, according to Liam Condon, president of the Crop Science
Division. Condon adds that the company also shares the upside potential.
“We de-risk the farmer, take away risk from the farmer, and if we achieve more than
we had been predicting for the grower then we share in the benefit,” Condon
told Brownfield Ag News, “We think that’s a fair deal.”
Outcome based pricing is possible because of the predictive capability of Bayer’s
FieldView digital data collection system letting growers know what to apply
when, said Condon.
Continue reading Bayer to start outcome based pricing at Brownfield Ag News.
