The author of four books on consumer trends thinks interest in dairy products is high. But Jeff Fromm says people want brands to capture them.
“And what was the sleepiest yogurt company in the world, in the sleepiest category, yogurt, Chobani brought a lot of innovation to life.”
Speaking to Brownfield at the Dairy Experience Forum in the Twin Cities Wednesday, Fromm credited Chobani with flavor innovation, purposeful brand strategy, and engagement.
Continue reading Consumer interest in dairy high, but people want innovation at Brownfield Ag News.
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