National Ag News
States are extending ‘Beef. It’s What’s For Dinner.’ campaign
Dec 29, 2017, 10:43 AM
by
System
Individual state beef councils are beginning to extend the refreshed “Beef. It’s What’s For Dinner.” marketing campaign to their own states.
The Federation of State Beef Councils says the campaign’s “Rethink the Ranch” anthem video and related video spots have been of special interest to states. The videos, which showcase real farmers and ranchers from around the country, have generated more than 765-thousand video views to date.
The council says several states, including Missouri, will be promoting the “Rethink the Ranch” video in a YouTube campaign launching mid-January.
