National Ag News

New research is helping food producers reach consumers.

Charlie Arnot with the Center for Food Integrity tells Brownfield they have used a technique called digital ethnography to identify different groups of consumers, and how each defines truth.  “The Scientific, The Philosopher, The Follower, The Wishful Thinker, and The Existentialist.  And really, as you think about the distribution of those, The Follower is the largest segment in terms of the population that we really want to try to get to. 

Continue reading New research explores food consumer decision making at Brownfield Ag News.