National Ag News
Study: Gen Z not brand loyal & not all going back to farm
Nov 15, 2017, 17:26 PM
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System
A study of the next generation in agriculture shows brand loyalty isn’t what it has been for decades. Richard Fordyce, Chairman of O & B’s Ag Advisory Council, says the study found that Generation Z – 18 to 22-year-olds with an immediate family member in farming – are not necessarily going to choose John Deere equipment because their family has done so for years. Fordyce tells Brownfield Ag News, “They’re not necessarily putting a ton of value in, you know, family tradition.
Continue reading Study: Gen Z not brand loyal & not all going back to farm at Brownfield Ag News.
