The CEO of the National Pork Board says the organization wants consumers to have a better pork eating experience.
Bill Even says that’s one of the Pork Board’s end goals with the USDA’s proposed new pork grading standards. “When consumers have a bad eating experience it was sometimes taking them more than a month to come back and try pork again,” he says.
Domestic pork consumption has been stagnant for the past several years at around 50 pounds per person, annually.
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