National Ag News
‘Feeding the world’ message doesn’t resonate with most consumers
Oct 25, 2017, 13:02 PM
by
System
Purdue ag economist Jayson Lusk says the message of feeding nine-billion people by 2050 helps motivate farmers but it’s not very effective in connecting with consumers.
“It is true we need to feed the world and we will have growing world population,” says Lusk. “But it’s not a message that is probably going to appeal to the average middle- to upper middle-class food consumer
That’s because “feeding the world” isn’t a major concern for most consumers, Lusk says.
