National Ag News
Vilsack says marketing changes will not need checkoff increase
Oct 8, 2017, 22:36 PM
by
System
The U.S. Dairy Export Council’s leader says he is making changes to their marketing strategy. CEO Tom Vilsack says they want to increase export sales by another 5% totaling 20% of production. He tells Brownfield, “To do that requires more presence in some of these emerging markets, more people on the ground figuring out what the market needs, what the market wants, figuring out ways in which we can innovate appropriately to meet that market demand.”
Vilsack says putting more boots on the ground in developing markets will cost money, but producers won’t see changes in the dairy checkoff program.
