A fruit marketer says there’s growing consumer demand for Honeycrisp apples, but about half of the crop never makes it to the fresh market.
Don Armock is President of Riveridge Produce Marketing in Sparta, Michigan, which markets more than a third of the apples grown in the state, “Sometimes less than 50 percent of the apples make it into a consumer package. We’ve got a fairly expensive inventory of juice apples at times.”
While bringing a higher value on the fresh market, Honeycrisp apples are more prone to interior browning, easily damaged after harvest and susceptible to chilling injuries during storage which has caused millions of dollars of apples from ever entering the fresh market.
Continue reading Finding added value in wasted apples at Brownfield Ag News.
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