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Pork producers see how USFRA reaches consumers

Jun 9, 2017, 13:30 PM by System
Pork producers see how USFRA reaches consumers

The U.S. Farmers and Ranchers Alliance (USFRA) is giving pork producers an opportunity to experience how USFRA’s Smart Farm initiative reaches consumers.

 

Talking to Brownfield at the World Pork Expo in Des Moines, communications specialist Paul Spooner says farmers are interested to see if USFRA’s outreach efforts are moving the needle.

“Through our consumer perception research (we) found about half of food influencers associate increased yields and increased efficiencies with technology. 

Continue reading Pork producers see how USFRA reaches consumers at Brownfield Ag News.

     

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