National Ag News
New strategy to increase domestic demand for pork
Jun 9, 2017, 07:11 AM
by
System
The pork checkoff is targeting new audiences to increase domestic demand for its product.
Nebraska pork producer and president of the National Pork Board Terry O’Neel says the pork checkoff is targeting the 3M’s to increase demand for pork in the US. “Millennials, mobile, and multicultural,” he says.
He tells Brownfield when it comes to domestic marketing of pork, the industry hasn’t moved the needle for several years.
AND there’s a reason the pork checkoff is targeting these three demographics – especially the multicultural area.
Continue reading New strategy to increase domestic demand for pork at Brownfield Ag News.
