National Ag News
Still hurdles to clear for digital farming
May 18, 2017, 17:22 PM
by
System
A new report from RaboResearch Food & Ag group says digital agriculture has potential, but has several hurdles to clear before data intensive farming adds value to growers. The next wave of farm technology, consisting of data to help reduce field variability, is slow to catch on, according to Ken Zuckerberg, senior research analyst with RaboResearch.
“Unfortunately, customer adoption has been very low,” said Zuckerberg, during an interview with Brownfield Ag News.
Low commodity prices have stymied investment in technology that has yet to prove return on investment, said Zuckerberg, adding that rural areas need better infrastructure.
Continue reading Still hurdles to clear for digital farming at Brownfield Ag News.
