The CEO of the National Pork Board says the pork industry needs to increase market share both domestically and globally.
Bill Even says the Pork Checkoff is investing money to market pork in the growing Hispanic population in the US. “Eighteen percent of the US population today is Hispanic – about 58 million people,” he says. “The exciting thing for the pork industry is that the Hispanic culture loves pork. They love the product, they love to eat it, and it is part of their family culture and tradition.”
Twenty-five percent of US pork is exported.
Continue reading Growing domestic and global demand for US pork at Brownfield Ag News.
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