National Ag News

A consumer research firm has developed a new approach to help farmers better understand influential consumer groups and how they drive the market.

J.J. Jones, the Director of Development for the Center for Food Integrity (CFI) says farmers can use the information to help make management decisions for their operations.

“The you can also determine your strategy working with your trade association or your checkoff organization, which consumer types to we need to be reaching not only directly with our information but also which consumer types we need to provide information to,” says Jones.

Continue reading Identifying food influencers at Brownfield Ag News.