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JNLC, YF&R conference attendees flock to Twitter

—Compiled by Kathleen M. Dutro
Public Relations Team

Twitter was all aflutter Feb. 9 and 10 as attendees to the American Farm Bureau Federation’s Joint National Leadership and Young Farmers & Ranchers Conference took to their mobile devices to share the conference goings-on.

Among the topics covered at the JNLC and referenced on Twitter were how to influence rural and non-rural legislators, coping with change, using social media to influence lawmakers and consumers, the farm bill, the federal budget, regulations and more.

On, Feb. 9, there were 774 keyword mentions using the conferences’ hashtag, #2013JNLC. The mentions peaked Feb. 10 with 1,063 tweets tagged #2013JNLC.

Also of note, there were 1,868 tweets, retweets and mentions while Michael Abrashoff delivered his keynote speech on Feb. 9, the last day the conferences overlapped. Abrashoff, a former Navy commander, talked about his experiences in transforming an underperforming naval war ship into one of the top performers in Pacific Fleet. (AFBF 2/22/13)

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