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New program to link farmers and consumers rolled out by AFBF women’s committee

—By Mindy Reef
Public Relations Team

The American Farm Bureau Women’s Leadership Committee has rolled out a new program to link farmers and consumers.

“Our Food Link is a flexible, year-round concept that can incorporate any number of activities,” said Isabella Chism, IFB 2nd vice president. “The new approach focuses on the values that farmers and consumers share, not just presenting data or cold facts about farming.”

Chism explained that Our Food Link is an expansion of current activities that counties may be doing already, not necessarily a replacement of them.

Our Food Link activities should create connections and engage audiences. They can include anything from having an interactive booth at a farmers market or grocery store to organizing food drives for charitable organizations.

AFBF has created an event planning toolkit with several ideas for Our Food Link activities and how to execute them. For current resource materials, visit the AFBF website, www.fb.org, and look for “Our Food Link” under the “Programs” menu.

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