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It’s time to plan for your county fair

—By Andy Dietrick
Public Relations Team

The official list of county fair dates has been released, which means it’s time to start planning for your county Farm Bureau’s presence at your local fair. If you are happy with your past efforts at the fair to increase membership and engage visitors, then continue what you are doing. But if you think there is an opportunity to do better this summer, now is the time to work on that. Here are a few ideas to help with your planning:

Contact the IFB PR team to request a professionallydesigned booth that will help draw attention to your space and act as a conversation starter. Topics include animal ag, grain farming, food safety, farming then and now and Farm Bureau membership. Check with your regional manager for booth availability.

The Indiana State Fair has declared 2012 the Year of the Dairy Cow. A focus on dairy, especially if you can partner with local dairy farmers, might be a good idea for your county Farm Bureau fair presence. Check in with your fair’s communications or marketing director to see if there are sponsorship options that will increase your exposure with fairgoers. Spending a few dollars for an ad in the program, public address announcements or on-site signage could increase your traffic significantly.

If your county fair has a media sponsor such as a local newspaper or radio station, inquire about special fair media packages. A couple of print ads or a week of radio spots allows you to inform fairgoers about where you are located and any special events or giveaways you are planning.

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