Penton Media acquires Farm Progress
Penton Media on Tuesday announced the purchase of Farm Progress from Fairfax Media Limited of Sydney, Australia, for $79.9 million. The buy greatly expands Penton Media, making it what many consider to be the largest and most diversified agriculture information business in North America. The company provides live events, digital products, data and marketing services as well as publications.
With the acquisition, Penton’s market coverage expands to about 75 percent of the nation’s 2.2 million farms and ranches and 85 percent of the U.S. annual agricultural gross domestic product.